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our ship store
The Ship Store at Rehoboth Bay Marina is your ultimate destination for all things boating, fishing, and outdoor fun! Featuring premium gear like Pure Lure Apparel, Qualified Captain Apparel, and a wide range of boating and fishing essentials, we have everything you need to make the most of your time on the water. Stock up on snacks, drinks, ice cream, sunglasses, hats, and more to stay energized and prepared. Whether you're setting off on an adventure or wrapping up a day on the bay, our Ship Store is here for you. Visit us during regular marina hours!
who is pure lure?
Pure Lure is a premium apparel and lifestyle brand inspired by the boating, fishing, and outdoor adventure community. Known for its high-quality, stylish, and functional clothing, Pure Lure caters to those who live an active lifestyle on and around the water. The brand often blends performance fabrics with modern designs, making it ideal for anglers, boaters, and outdoor enthusiasts who want gear that looks great and performs well in any condition. Pure Lure also emphasizes comfort and durability, making it a favorite among marine and outdoor lovers.